Toyota India disclosed its sales data, indicating a significant contribution from rebadged Maruti Suzuki models, accounting for more than 40% of their total sales. In line with this strategy, Toyota India has introduced the new Toyota Urban Cruiser Taisor to the market. While the Taisor shares its platform and DNA with the Maruti Suzuki Fronx, there are key differences in design, variants, and after-sales service that set it apart.
Bold Design
The Taisor’s front features a signature Toyota look, reminiscent of the Innova. A large honeycomb grille with chrome accents dominates the fascia, flanked by C-shaped LED DRLs that double as turn indicators.
The LED headlamps sit lower on the bonnet, eliminating the need for fog lamps. A prominent air vent sits above a skid plate, completing the rugged aesthetic.
The side profile showcases a sloping roofline with integrated roof rails and a shark fin antenna. Diamond-cut alloy wheels with 195/60 R16 tires elevate the Taisor’s on-road presence. The rear echoes the front design with C-shaped LED taillights and a connected light bar. The raised tail and skid plate design further enhance the SUV character.
Interior: Familiar Yet Functional
The Taisor’s interior might seem familiar at first glance, drawing inspiration from Maruti models like the Maruti Suzuki Swift. However, the two-tone dashboard design creates a premium feel. A 9-inch touchscreen infotainment system takes center stage, complemented by air vents and climate controls below. The multi-functional steering wheel offers control over audio and driving functions, with paddle shifters available in top-of-the-line variants. The rear seat provides ample space for three passengers and includes rear AC vents for enhanced comfort.
Engine and Transmission Options
Toyota offers two gasoline engine options: a 1.2L K-Series Dual Jet, Dual VVT engine producing 90PS and a 1.0L turbocharged engine generating 100PS. A CNG variant is available solely for the 1.2L engine.
Transmission options include 5-speed manual, 5-speed AMT, and 6-speed torque converter automatic. Both engines get the 5-speed manual, while the automatic transmission is exclusive to the 1.0L turbocharged engine.
Variants and Warranty
Like other Toyota models, the Taisor comes in various trims: E, S, S+, G, and V. The base E variant features a manual transmission and CNG fuel option. The top-of-the-line V boasts a turbocharged engine with automatic transmission and all the bells and whistles. Toyota’s renowned brand loyalty is backed by a standard warranty of 3 years/100,000 km, extendable up to 5 years/220,000 km. Additionally, they offer 24-hour roadside assistance for added peace of mind.
Features
Cruise Control
Head-Up Display (Top Variant)
Paddle Shifters (Top Variant)
360° View Camera (Top Variant)
Remote Vehicle Ignition (Top Variant)
Smart Watch Connectivity (Top Variant)
60:40 Split Rear Seat
Other features include 6 Airbags, Hill Hold Assist, Vehicle Stability Program & Parking Sensors in the top-of-line variant.
Color
Lucent Orange
Café White
Enticing Silver
Gaming Grey
Sportin Red
Following the trend of Blacked-out roof Toyota also offers the same in the Taisor
CAFÉ WHITE X MIDNIGHT BLACK
ENTICING SILVER X MIDNIGHT BLACK
SPORTIN RED X MIDNIGHT BLACK
Competition
Maruti Suzuki Fronx
Engine: 1.2L/1.0L Petrol & CNG
Transmission: MT/AMT/TC
Price: ₹7.52 – ₹13.04 Lakh
Hyundai Venue
Engine: 1.2L/1.0L Petrol & 1.5L Diesel
Transmission: MT/DCT
Price: ₹7.94 – ₹13.48 Lakh
Kia Sonet
Engine: 1.2L/1.0L Petrol & 1.5L Diesel
Transmission: MT/IMT/TC/DCT
Price: ₹7.99 – ₹15.75 Lakh
Mahindra 3XO
Engine: 1.2L Petrol & 1.5L Diesel
Transmission: MT/AMT/TC
Price: ₹7.49 – ₹15.49 Lakh
With the price starting at ₹7.74 Lakh (Ex-showroom) Toyota Urban Cruiser Taisor offers a compelling blend of familiar design elements, Toyota’s renowned after-sales service, and a feature-rich package. With its competitive engine options and attractive warranty, the Taisor is a strong contender in the Indian compact SUV segment.
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